J&K Bank launches customer- connect initiative

Chairman and CEO of J&K Bank on Sunday launched customer connect initiative of the bank at Jammu by visiting the top industrial clients of the bank in the state along with the senior management.

Chairman, according to a spokesperson of the bank, visited the leading industrialists Saraswati Agro Chemicals, Bari Brahmana, Devans Modern Breweries, Samba and Sarveshwar Overseas Bari Brahmana along with the bank’s executive president RK Chhiber, president Arun Gandotra, vice presidents Sudhir Gupta and Narjay Gupta and team of cluster and branch heads of the bank.

“Ever since I took over the bank as chairman and CEO we have shifted our strategic focus for expansion of banking services for socio economic development of the state.

The bank is proactively directing the credit within the state as it makes economic sense to shift the focus of our business to the J&K state to start a benefit cycle of investing the savings of the state for development of the state GDP,” Parvez Ahmed said, while delineating about the initiative.  “In the last two years the bank has disbursed a total credit of over Rs 12000 crore and has identified another Rs 11000 crore of potential sectors for credit deployment in consultation with Delloitte.

Our approach is that we not only grow but also enable our constituent customers to grow by facilitating their growth through a multi faceted handholding approach.

Now in order to have firsthand information about the various issues of our constituent customers we have launched this customer connect initiative in the state.”

Chairman said this is an initiative to manage and resolve the cross-functional, end-to-end nature of customer needs rather than deferring to existing organisational structures.

“We are going to make it a regular feature of our functioning and the same shall percolate at the micro level to our branches across the geography to improve the quality of customer experience with the bank,” he said.

During the visit to the shop floors of all the three industrial units, the Chairman took keen interest in the processes and technology being used by the industrial units. Subsequently he held interactive sessions with the key management personnel of the units to understand the bottlenecks and interventions required at the bank level.